Welcome back from what I hope was a rejuvenating holiday break. If you’re like many of us, you returned to your desk with renewed energy and ambitious plans for 2025—only to find that the landscape has shifted yet again during our brief absence. The pace of change continues to accelerate, and with it comes a fresh set of challenges that will test our adaptability and resilience. While we may have hoped to return refreshed and ready to tackle our carefully laid plans, the reality is that transformation rarely follows a predictable path. What worked last year may not be sufficient for the challenges ahead. Our organizations face evolving market dynamics, shifting customer and employee expectations, and emerging technologies that simultaneously present both opportunities and complications. The transformation journey requires us to be more agile and responsive than ever before. Yet this is precisely where transformation leaders excel. Our role has always been to navigate uncertainty and turn challenges into stepping stones for growth. The problems we face in 2025 may be new, but our fundamental approach remains powerful: assess, adapt, and advance. Success this year will depend less on having perfect plans and more on building responsive organizations that can pivot quickly as circumstances change. You’ve likely heard the phrase “progress, not perfection” – the goal is to keep moving forward, adjusting as needed, without worrying about getting every single little detail perfect.  It’s about creating frameworks that allow for flexibility while maintaining strategic direction. Most importantly, it’s about fostering a mindset across our organizations that embraces change as an opportunity rather than a disruption.  As we step into this new year, let’s focus on strengthening our organizations’ capacity for change. This means investing in our people, refining our processes, and maintaining clear sight of our long-term objectives while remaining flexible about how we achieve them. Here’s to turning new problems into new possibilities in 2025.

Founder/Managing Principal/Transformation Optimist, IA

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In Our Prime

This month, IA celebrates NINETEEN YEARS of helping organizations transform. We’ve come a long way in that time – from reimagining the RFP process to helping leaders reimaging their operating model – and we have enjoyed every bit of it. 

Thank you for being part of our ongoing adventure. Here’s to many years to come!

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Coming Soon

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Of Interest

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aligned transformation

Executive support is crucial for the success of any transformation initiative. This requires true alignment around the objectives, scope, timing, and expected outcomes. Leaders should act as change champions, promoting and amplifying the value proposition throughout the organization. This is where you will leverage existing relationships (or build new ones) to understand any concerns your peers may have and to work together to find a way forward. If leaders cannot tangibly connect the outcomes to their business area, there is more work to be done. It can be challenging, but is always rewarding.

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